Articles published by: Candela Ruso

Candela Ruso / 04 December 2024

Why is sensory analysis a powerful tool for the cosmetic industry?

The well-being generated during the application of cosmetic products on the skin evokes a range of emotions that are key to future purchasing decisions. The study of these emotions, neuromarketing, allows for the analysis of decision-making processes in which irrational, intuitive, heuristic, and affective processes play a crucial role. For this reason, sensory analysis is…

Read more

Subscribe to our newsletter

Sign-up to get the latest news straight to your inbox.
ENVIAR
Give it a try, you can unsubscribe anytime.