Articles published by: Cristina Jodar Marco

Cristina Jodar Marco / 13 May 2024

The current consumer and food safety: educated or informed? Key insights for companies from market research

Food safety is a key factor in building consumer confidence in a brand or product. What aspects are most relevant to consumers when considering a product as safe? What packaging elements are key factors for consumers seeking safety? Is the current consumer informed and educated about food safety regarding what they purchase and/or consume? In…

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