Articles published by: María del Mar Lorente

María del Mar Lorente / 13 May 2024

Virtual reality and consumer studies: What’s coming

Product tests are usually carried out in sensory laboratories, but the lack of context creates a sensory experience that is far from real consumption conditions. Immersive technologies, such as virtual reality glasses, have begun to be incorporated into these studies as they allow for the creation of more realistic consumption contexts. In this article, we…

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