New packaging
Adapting packaging to new consumption patterns and lifestyles. The search for new functionalities that make it easier for consumers to handle the packaging so that they can properly use the products they buy in the supermarket.
We design packaging solutions with the functionalities needed to meet consumer demand. When analysing the design of the solution, different aspects are considered:
Within our pilot plant, our suppliers provide various types of materials and prototypes, which we use to generate materials with different compositions. We reproduce situations with the prototypes, creating experience plans to demonstrate the functionalities. In parallel, we test packaging materials and packaged products in our laboratories.
To finalise the process, we conduct several consumer studies to validate the functionality and ergonomics of the various developed solutions.
Responsible | AINIA |
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